Why Raw Works

The benefits of feeding a natural diet

Less processing. More of the good stuff.
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Tailored
to thrive

Suitable recipes for different life stages

Easy to
customise

Easily tailored to your dog's individual needs

Whole &
natural

No artifical additives or preservatives

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Nutrient
dense

Made with nutrient-rich ingredients

What you can expect from a raw diet

Pleasant poos

Raw food is easier to digest than processed kibble, so waste comes out smaller, firmer, and less smelly.

Immune support

Raw food is easier to digest than processed kibble, so waste comes out smaller, firmer, and less smelly.

Weight control

Raw meals are nutrient-dense without fillers, helping dogs stay fit and maintain lean muscle, while avoiding extra pounds.

Soft & shiny coat

Plenty of natural oils and nutrients helps keep fur looking glossy and smooth. Less itching, flaking, and shedding.

Dental health

Raw food keeps nutrients intact the way dogs are designed to eat them. No junk ingredients helps keep your dog’s energy levels balanced.

Balanced energy

Raw food keeps nutrients intact the way dogs are designed to eat them. Removing junk ingredients helps keep your dog’s energy levels balanced.

Benefits listed are based on commonly reported experiences from raw-feeding owners. Every dog responds differently to a raw diet.

What makes raw different?

Unlike many traditionally processed dog foods, raw food is frozen to help maintain the natural qualities of its ingredients.

Swipe to compare →
Traditional Wet Food
✕ As little as 4% named meat
✕ High-temperature processing
✕ Added thickeners & sugars
✕ Meat derivatives & unfamiliar ingredients
✕ Cereals, grains, artificial flavours, additives & preservatives
Wet Dog Food
Traditional Kibble
✕ As little as 4% named meat
✕ High-temperature processing
✕ High in carbohydrates, low in moisture
✕ Meat derivatives & unfamiliar ingredients
✕ Cereals, grains, artificial flavours, additives & preservatives
Dry Dog Food

*Illustrative comparison of commonly available supermarket dog foods. Individual products may differ.

Happy dog with a five-star rating and testimonial about improving skin health on a raw diet

Raw feeding myths

Raw feeding isn't limited to specific breeds. From Chihuahuas to Great Danes, dogs of all shapes and sizes can be fed raw. The important thing is choosing food that's appropriate for your dog's age, size, activity level, and individual needs

There's no evidence that feeding raw food changes a dog's temperament or makes them aggressive. Behaviour is influenced by factors such as genetics, socialisation, and environment - not whether their dinner comes frozen or in a bag.

One of the biggest misconceptions about raw feeding is that all bones are dangerous. In reality, raw food recipes often contain bone as part of the meal, and many raw feeders include appropriately sized raw bones in their dog's diet.

The bigger concern is cooked bones, which can become brittle and are more likely to splinter. If you choose to feed raw bones, always select products that are suitable for your dog's size and feeding experience, and supervise them while eating.

Raw feeding doesn't have to break the bank. With a wide range of brands, proteins, and subscription options available, there are raw diets to suit many different budgets.

Some dog owners also choose to feed a combination of raw food and kibble. Many owners find mixed feeding offers a good balance between convenience, cost, and adding more real food to their dog's diet.

At The Raw Pack, raw dog food starts from just 95p for a 454g roll!

Dogs can start eating raw food at any age. Many raw food brands offer recipes specifically designed for puppies, making it easy to introduce raw feeding from an early age, but it's also never too late to make the switch. Whether you have a puppy, an adult dog, or a senior dog, raw feeding can be introduced gradually to help your dog adjust to their new diet.

As with any feeding change, it's important to choose food that's appropriate for your dog's age, size, and individual needs.

New to raw feeding?

Transitioning your dog to a raw diet is not as scary as most people think.

Take your
time

Transition over 7-10 days by gradually introducing the new food.

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Listen to
their body

While most dogs adjust quickly, every dog is different. Go at their pace.

Keep it
balanced

Feed a complete and balanced diet for optimal health.

Get started with our feeding guides

Explore our online guides that cover a range of raw feeding topics.

Read Feeding Guides ➜
Raw Feeding Guides

The Raw Pack has everything your dog needs

From complete meals to tasty treats and essential supplements, we stock everything your dog needs from the UK's most trusted brands.

Two packaged pet food trays from naturaw on a light gray surface, with a bowl of red meat visible in the upper right. The tray at upper left is labeled Beef & Organic Chicken, and the tray at lower right is labeled Forage Venison.

Raw Meals

A range of complete and complimentary raw food from the UK's most trusted brands.

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Natural Treats

100% natural, single ingredient treats that your dog will love. Perfect to reward and occupy.

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Upraw Pre + Pro Biotic Powder Upraw

Supplements

From shint coats to joint support, give your dog's bowl a little extra love when they need it.

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Tried &
tested
by us

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delivery
over £75

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